Branding
As a copywriter for SMAKK Studios, I have been responsible for creating comprehensive brand and product messaging for a variety of businesses, from restaurants to consumer goods. From kick-off to launch, I follow the branding process from beginning to end.
This work includes naming; writing creative briefs; conducting research on competitor messaging; developing audience segments and writing consumer profiles; conducting tone of voice workshops with clients; developing the brand's personality traits and tone; writing style guides; developing product messaging; and writing website copy.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37