Work includes banner ads, homepages and landing pages, site navigation, mobile and app content.
Highlights include the digital shopping destination for the 2016 Victoria's Secret Fashion Show (site, mobile, app) as well as VSFS content integration on the VS homepage.
Brands include Ann Taylor, Victoria's Secret, AG Jeans, Hudson, Timex, JAFRA Cosmetics, Hudson+Bleecker, Wristology, and more.
Social & Mobile
Work includes mobile app content, social media content (including Instagram stories as well as static posts), and paid social media.
Catalog & Collateral
Work includes editorial concepts, copy, and product copy in brochures, catalogs, direct mail, and more marketing collateral for brands such as Ann Taylor, Victoria's Secret, and JAFRA Cosmetics.
Highlights include the Victoria's Secret 2015 Christmas catalogs, part of the brand's most successful holiday campaign in company history.
As a copywriter for SMAKK Studios, I have been responsible for creating comprehensive brand and product messaging for a variety of businesses, from restaurants to consumer goods. From kick-off to launch, I follow the branding process from beginning to end.
This work includes naming; writing creative briefs; conducting research on competitor messaging; developing audience segments and writing consumer profiles; conducting tone of voice workshops with clients; developing the brand's personality traits and tone; writing style guides; developing product messaging; and writing website copy.
I've written comprehensive product copy for Web and print, in categories such as cosmetics, fragrance, clothing, accessories, home goods, and restaurant menus. This includes internal fact sheets and resources as well as packaging and other customer-facing copy.
In addition to a Master's Degree in Public Relations from Michigan State University, I've worked in Development for the Tribeca Film Festival, done media outreach for Magnolia Pictures during Oscar season, and written press releases, press kits, and assorted media communications for JAFRA Cosmetics.